This sections discusses the concepts, benefits, and framework of Business Intelligence (BI).
Business Intelligence - is an umbrella term that combines architectures, tools, databases, applications, and methodologies.
- Major objective is to enable interactive acess to data, enable manipulation of these data, and
to provide business managers and anlaysts the ability to conduct appropriate analysis.
Major Components of Business Intelligence:
- Data Warehousing - Special database, or repository of data, that has been prepared to support decision-making applications, ranging from simple reporting and querying to complex optimization.
- Business Analytics - Software tools for users to create on-demand reports and queries and anlayze data
- Variety of of BI's Tools and Techniques:
- Reporting and Queries
- Advanced Analytics
- Data, Text, and Web Mining
- Business Performance Management -based on the balanced scorecard methodology, which is a framework for defining, implementing, and managing and enterprise's business startegy by linking objectives with factual measures.
- User Interface: Dashboards and Other Information Broadcasting Tools - organize and present information in a way that is easy to read. They present sorporate performance measures, trends, and expectations.
- Visualization Tools - Many visualization tools ranging from multidimensional cube
presentations to virtual reality are integral parts of BI systems.
- Figure 11.1
Montra for modern approaches to business intelligence "Managers need the right information at the right time and in the right place to work smart."
Teradata Advanced Analytics Methodology - BI applications are supported by advanced analytics techniques and tools. The methodology is a cycical process that circles the entreprise data warehousing. Figure 11.2
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